Who We Are

Guidance Built on Experience, Integrity, and Care

ACE Hockey Advisement & Consulting was founded with a simple belief:
players and families deserve honest guidance in a system that is often confusing, emotional, and expensive.

Youth, prep, and junior hockey in North America has never offered more options — or more noise. Teams, leagues, advisors, and recruiters all have perspectives, but not all advice is independent. Too often, families are left making life-changing decisions without clear information, realistic expectations, or a trusted voice in their corner.

ACE exists to be that voice.

Why ACE Exists

We created ACE because we have seen firsthand how easily players can be pushed into the wrong situations — too early, too late, or for the wrong reasons. We’ve seen talented players stall their development, families overspend, and opportunities disappear because decisions were rushed or poorly informed.

We believe advancement in hockey is not about chasing logos, titles, or promises.
It’s about fit, timing, development, and environment.

Our role is not to tell families what they want to hear — it’s to help them understand what is realistic, what matters now, and what can wait.

What We Believe

Every player’s path is different

Development always comes before exposure

The “best” league is the one that fits the player today

Honest feedback is more valuable than false optimism

Families deserve transparency, not pressure

Long-term success is built through smart, patient decisions

We advise with the future in mind — not the next season alone.

What Makes ACE Different

ACE is an independent hockey advisement and consulting firm.
We are not a team, academy, league, or recruiting service.

We do not sell roster spots

We do not guarantee placement

We do not take commissions from teams

We do not represent organizations

This independence allows us to give advice that is unbiased, honest, and player-first.

When we recommend a path, it’s because we believe it serves the player — not because it benefits us.

Our Approach

We take the time to understand:

The player’s development stage

The family’s goals and values

Academic priorities

Financial considerations

Personality, maturity, and readiness

From there, we help families see the full picture — the pros, the risks, and the realistic outcomes of each option.

We don’t rush decisions.
We don’t push players up levels they aren’t ready for.
We don’t pretend the path is linear.

We help families make confident, informed decisions — even when the right answer is to slow down.

Who We Work With

ACE works with:

Youth and AAA players

Prep school and academy candidates

Junior hockey prospects

College-bound athletes

International families entering North America

Some clients come to us early. Others come to us after something has gone wrong.
In every case, our focus is the same: clarity, stability, and progress.

In It for the Right Reasons

We measure success differently.

Not by how many players move up each year —
but by how many end up in healthy environments, still loving the game, and continuing to grow.

We care about:

Players staying confident

Families feeling informed and supported

Decisions being made without pressure or regret

Hockey is demanding enough. The guidance around it shouldn’t add stress — it should reduce it.

A Long-Term Relationship

For many families, ACE is not a one-time consultation.
We become a trusted resource throughout a player’s journey — offering perspective when things are going well, and steady support when challenges arise.

We’re here for the full picture, not just the next move.

Start With a Conversation

Every path begins with a conversation.
No pressure. No sales pitch. Just an honest discussion about where you are and where you want to go.

ACE Hockey Advisement & Consulting
Clear guidance. Real pathways. Trusted decisions.